So I read a lot of articles about how to have an online presence. Judging by the long periods I go without posting……. well, I’m not learning much yet it would seem. Part of that is because I’ve been trying to figure out this whole “branding” thing. I keep seeing article after article after article about how important it is for you to brand yourself properly. If you mess this up, then you’re basically doomed for all eternity online.
So you can see why I’d be focusing on learning more about that, right?
The thing is, none of it was making sense to me. Register a domain name, have an email signature, pick the right avatar……… but how? And why? And what does it all mean? No one was coming right out and saying, “Here is how you figure out what your brand is”. All they ever did was give you tips for how to work with your brand. But what if you don’t know what your brand is?
So yesterday, I headed out to the mall. Well, I headed out there twice actually. I just got my new phone in the mail (the new LG 5G!!) and had to head over to Koodo to get the stuff from my old phone transferred to my new phone. I caught the bus, made most of the almost 1 hour trip out there….. and realized I left the phone at home. So I had to come home, grab the phone, waste some time until the next bus came, and head out yet again. By the time I got there, I needed cheap mall sushi and discount clothes to calm me down.
So I sat down with my new phone, shoving cheap sushi in my gluttonous face hole, trying to decide which stores to check out. Different stores have their different styles, and there are certain stores I gravitate to more than others. Despite my age, I still hit up Forever 21 pretty regularly ($2.99 tank tops to wear under my uniform? How can I go wrong?). While checking out their clearance racks, I overheard two girls talking.
“I know it’s a great price, but it doesn’t go with anything you own. It’s so outside your style it’s crazy to even look at it.”
“But it’s a $12 coat! I’m sure I could make it fit in somehow.”
“Name me three things in your closet right now that would go with this coat. And then look at this $16 coat and try to do the same thing.”
I stood there listening, and finally asked the girl which one she was going to chose. As someone who loves a good deal, a $12 coat sounds amazing. But $16 is damn good too, especially if it goes with everything you already own. After a few minutes, the girl was still undecided. So her friend asked her what her style was.
Now, I’m the first to say that I have no style. I can’t take some look off the pages of a magazine and work it. I’ll take odd items, mix them together, and make a look from that. I’m a bit of a mish-mash of things, and apparently this girl was too.
So we made a list of the things that really spoke to us in the store. For me it was denim jackets, ripped jeans, combat boots, dark sun glasses, blazers, vests, tank tops, and lots of dark patterns. Throw in the random jewellery I liked (a range from hippie love beads to spiked rings to 90’s style chokers), and they determined my style.
“You’re like a Corporate Goth Punk Hippie,” they decided.
And suddenly it all made sense.
My closet is like my brand. It’s all the things that are me to the outside world. Not everyone will have the absolute pleasure of talking to me, and getting to know me, but they can see me. I have a look, a style, a brand.
It’s the same thing online. What am I doing here? What am I writing? What am I posting? That’s my brand. That’s what I need to develop; the essence of me that you all can see.
So, Sunshine, now that I have that figured out a bit more, hopefully I can put it out of my head for a bit and get back to writing more. Hopefully you’ll hear from me again very soon!